Building an AI-Driven Lead Scoring Model That Doubled Sales Efficiency

A mid-market SaaS company's sales team was spending 60% of their time on leads that never converted. We designed and implemented a predictive lead scoring model using intent data and behavioral signals, transforming pipeline quality and win rates.

Industry: Mid-Market SaaS | Service: AI-Powered GTM

Key Results

• 2× Sales Efficiency
• 41% Win Rate Increase