Turning AI Resistance Into a 67% Lift in Campaign Performance

An enterprise ecommerce company had invested in AI content tools, but legacy processes and creative team resistance meant the tools were creating more work than they saved. We didn't just fix the technology. We fixed the way people worked with it.

Industry: Enterprise Ecommerce | Service: AI Content Activation

Key Results

• 67% Increase in Campaign Open Rate
• $6M EBITDA Growth